Forrester Warns 75% B2B Traffic Disappears
B2B website traffic is poised to drop by 50-75% in the next 12-18 months, as AI-driven discovery and autonomous agents redefine the buyer journey and demand a re-evaluation of every revenue motion.
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B2B website traffic is poised to drop by 50-75% in the next 12-18 months, as AI-driven discovery and autonomous agents redefine the buyer journey and demand a re-evaluation of every revenue motion.
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This week, revenue builders dove into the critical reasons deals falter, moving beyond product capabilities to focus on buyer conviction and confidence.
The predictable revenue model is officially over. Sales leaders must now focus on developing versatile human skills like curiosity and critical thinking.
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